A logo refresh tightened up fonts, spacing, and colors to achieve a more professional look.
Side-by-side screenshots of the existing Unlock the Box homepage (left) and my proposed update (right). Faced with a tight budget and the client's specific needs, we focused on a high-level content review, slight navigation re-org, light copyediting, and static mockups of selected pages that the client's staff can reference and incorporate in the future.
The logo is moved to the top nav, along with a DONATE button, and the organization's mission is more clearly and succinctly defined higher up on the page. A new hero video thumbnail image also adds drama and light while driving home the topic. Style-wise, the refreshed, brightened fonts and colors add punch and improve readability while aligning to the client's preferred black and white color scheme.
